PLAYWAY AND NATIONAL GEOGRAPHIC GAMES

TO INTRODUCE ‘TITANIC: UNSOLVED MYSTERY’

WASHINGTON / WARSAW, Poland (March 21, 2012)—PlayWay and National Geographic Games announce the development of “Titanic: Unsolved Mystery,” an interactive video game that will transport players to 1912, the year the Titanic sank, to explore the ship virtually and search for hidden objects. The game, coming to PC, Mac, iOS and Android in the second quarter of 2012, allows players to learn about the sinking of the Titanic and see what the famous ship looked like inside.

Play begins with the opening of the world’s first ocean-floor museum. Gamers can jump between the present and past as they help the game’s heroine, Lillian, discover the Titanic’s mysteries and get closer to unveiling the truth behind the disaster that took her great-grandmother’s life 100 years ago. The game, intended for casual adult gamers, will be available for purchase and download for PC and Mac on BigFishGames.com, for iOS on the Apple App Store and for Android on Google Play. A demo, screenshots and more information are available at www.TitanicTheGame.com.

“National Geographic is commemorating the 100^th anniversary of the sinking of the Titanic in a big way, and this game, which will allow players to experience what life was like on the ship, is a key part of the broader effort,” said Chris Mate, National Geographic’s vice president and general manager, Games.

“We are proud to work with National Geographic and be a part of the Society’s comprehensive effort to commemorate this important historical event,” said Krzysztof Kostowski, CEO of PlayWay.

“Titanic: Unsolved Mystery” features sophisticated visuals and design, including historically accurate images of the ship’s exterior and interior, and beautiful hidden-object scenes. In addition to imagery, the game includes a high-quality soundtrack with atmospheric ambient sounds.

The 100th anniversary of the Titanic’s sinking is the focus of a major National Geographic cross-divisional effort in the coming months. In addition to a National Geographic Museum exhibition, the cover story for the April issue of National Geographic magazine will focus on Titanic. The National Geographic Channel will air two new specials: “Titanic: The Final Word with James Cameron,” on April 8 at 8 p.m. ET/PT, and “Save the Titanic with Robert Ballard,” on April 9 at 10 p.m. ET/PT. Also available will be digital books and home videos. Information on all of National Geographic’s Titanic offerings will be posted at www.natgeotv.com/titanic.

About National Geographic Society

The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. National Geographic reflects the world through its magazines, television programs, films, music and radio, books, DVDs, maps, exhibitions, live events, school publishing programs, interactive media and merchandise. National Geographic magazine, the Society’s official journal, published in English and 33 local-language editions, is read by more than 60 million people each month. The National Geographic Channel reaches 435 million households in 173 countries in 37 languages. National Geographic Digital Media receives more than 19 million visitors a month. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geography literacy. For more information, visit www.nationalgeographic.com.

About PlayWay

Based in Warsaw, Poland, PlayWay SA was created in 2011 to build high-quality games across platforms including PC, iPhone, iPad and Android. The company was founded by and is owned solely by Krzysztof Kostowski, co-owner of an existing game distribution company, PLAY Sp zoo. PlayWay’s main focus is on high-quality PC and console games and their offline and online distribution. PlayWay’s team developed and published 103 games with previous companies. For more information, visit www.playway.com.

MEDIA CONTACTS:

Michal Matusiewicz, PlayWay SA, +48 792 268 025, michal@playway.com

Anna Irwin, National Geographic Society, (202) 862-8267, airwin@ngs.org

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